Vík Prjónsdóttir’s new collection

Vík Prjónsdottir launched a new product line during Stockholm Design Week 2010. Vík Prjónsdóttir’s project is still meant to revaluate the image of the Icelandic wool industry through inconventional product development and the Vík Prjónsdóttir’s design is still influenced by local myths, customs, culture and stories.

Snowblanket by Vík Prjónsdóttir 

The Shield of Wings by Vík Prjónsdóttir

Black or White by Vík Prjónsdóttir

Hidden World by Vík Prjónsdóttir

Helm of Disguise by Vík Prjónsdóttir

All photographs are taken by Gulli Már.