Helicopter - Summer 2011

Helicopter is a new high street fashion label from Reykjavík, Iceland. The brainchild of designer Helga Lilja, helicopter’s main goal is to create comfortable, yet sexy clothing both for everyday and evening wear. Helicopter’s designs aim to emphasize the natural and beautiful curves of the female body.

Helga Lilja is a graduate from the Icelandic Academy of the Arts. She worked as tailoring and fitting manager/assistant designer for the streetwear label Nikita. But now she is working on her own line and loving it.